Digital Content Manager

Digital Content Manager is responsible for overseeing the end-to-end E-commerce studio production as well as leading the planning, creation and optimisation of digital content across the website – working closely between Brand and Ecom.

This role is pivotal in shaping brand storytelling, driving customer engagement, and making data driven decisions on aligning business and creative objectives. Cross-collaboration around multiple stakeholders to bring plans together in timely manner around seasonal campaigns, product launches, and customer trends.

What You’ll Do:

• Own the end-to-end planning, creation and delivery of content across all customer-facing channels
• Responsible for working between the studio and brand team to develop leading content
• Manages ecommerce photography budgets, submission and approval of all photography invoices
• Oversee relationship and work-flow with the studio and creative agencies
• Oversee content strategy for regional roll-out including homepage, CRM and site-wide updates
• Collaborate closely with teams on content learnings and CVR improvement requirements
• Tracking and reporting insights through GA and / or other analytical platforms
• Making sure all channels are up to date with the latest campaign and marketing imagery
• Continually monitor competitor activity and relevant creative sources for inspiration
• Manage workflow and career development of the Content Assistant and Digital Copywriter

Position Responsibilities:

• Site 360 content and copy plans
• Lead website content optimization
• Balance data with brand image
• Manage SFCC content deployment
• Present strategies to stakeholders
• Team management, mentoring, task prioritization.
• Own Photography budgets & vendor relations

KPI’S:

• On‑time content deployment
• Content engagement and insights
• AI project delivery & efficiency gains
• Budget adherence

You’ll Need to Have:

• Highly organised with attention to detail across both creative and commercials needs
• Comfortable working in excel as well as digital native tools i.e. Asana, Figma, Google Analytics
• Proven content production experience within an E-Commerce environment or luxury brand
• Outstanding creative eye with the ability to demonstrate clear understanding of brand identity
• As well as a creative mind, the role requires the ability analyse and draw meaningful conclusions
• Working knowledge of HTML, CMS systems, CSS and email design

We’d Love to See:

• Strong project management and analytical skills preferable
• Excellent written and verbal communications skills
• Exceptional organisational skills
• Innovative problem solver and creatively-driven
• Good people management skills with the ability to multitask and motivate
• Line management experience of content producers and co-coordinators essential
• Strong, energetic character able to team lead and positively communicate strategic ideas and adapt to changing requirements effectively

JC Perks:

• Generous annual leave
• Product allowance
• Cross-brand discount
• Exclusive employee sales
• Private healthcare
• Pension and life insurance
• Employee assistance programme