Senior Creative Strategist

Our Marketing team is growing! We’re looking for a Senior Creative Strategist to join our team in London.

In this role you will own the creative testing engine behind our paid social growth: reading the audience, turning trends into testable concepts within 48 hours, briefing creators and running the brief, produce, analyse, document loop at the volume the platforms now reward.

Key Responsibilities

• Own the creative testing engine end to end, from hypothesis and brief through production, analysis and documentation, so every test compounds into the next
• Lift creative volume and diversity to 20+ new test ads a month, spanning lo-fi, UGC and trend-first formats alongside polished work
• Monitor competitors and platform trends daily, and turn what matters into a testable concept within 48 hours
• Source, brief and manage a network of creators, and cut lo-fi edits yourself when speed matters more than polish
• Land three or more platform-native creative themes for every new geo and vertical launch, briefed separately for Meta, TikTok and Snap

About You

• Several years owning paid social creative end to end, with a track record of test cadence and volume, not a handful of campaigns
• Hands-on with UGC and lo-fi production: you source and brief creators, and you can cut the edit yourself
• Fluent across Meta, TikTok and Snap, and clear on why one asset resized three ways is not a creative strategy
• Build for the middle of the funnel as well as the most-aware buyer, ideally with DTC or performance brand experience outside iGaming
• Read creative through hook rate, hold rate and win rate, and run retros so the learning is never lost
• You thrive when working as part of a team
• Comfortable in a fast-paced environment
• Have excellent written and verbal English skills
• Last but not least, you’ll have no ego!

What You’ll Get

• Private Health Care (Bupa)
• Hybrid Working (3 days in office)
• Travel Insurance
• Competitive Base Salary
• Company Bonus Scheme
• Paid for AI Subscription (Claude / ChatGPT / Gemini)
• Market-Leading Training Programme
• Recognition & Reward Scheme
• Annual Company Conference
• Regular Happy Hours & Team Lunches
• Free Coffee, Drinks & Snacks